Welcome to the first cScape newsletter of 2007! As our recent trends report shows, 2007 will be the watershed year for online customer engagement. Adopting compelling, accessible and persuasive solutions for your website is the only guarantee for future performance.
2007 has already seen the release of Microsoft's latest software solutions, including Microsoft Office SharePoint Server 2007 (MOSS), which makes it easier than ever to build powerful intranets and websites. MOSS allows you to personalise your web content and give functionality such as blogs and wikis to users.
We at cScape are very excited about the new range of opportunities for customer engagement in 2007 and here we share some tips on how to achieve it through MOSS.
Do pass this newsletter on to anyone you think might be interested in cutting-edge technologies and engaging web solutions.
Best wishesPersonalising content to match your key audiences is absolutely vital to improve audience retention. With MOSS you can target content effectively and create a more compelling website which your users will keep coming back to.
Read a summary of Ben Robb's speech on personalisation delivered at the first European Microsoft SharePoint conference in Berlin - a three day event involving speakers from Microsoft and partner companies.
Facing the net
At the same conference, Ben Robb also gave a speech about deploying and managing internet-facing websites using MOSS. He gave some tips on how to brand and style websites, how to enable caching and anonymous access to make a site support millions of users, and how to safeguard against unauthorised content editing and attacks from hackers. All of which was very well received.
Watch the Microsoft webcast showcasing cScape's revamp of the Hed Kandi website - the world's first live implementation of MOSS.
Accessible sites are easy to use and can be interesting, fun, innovative and visually stimulating. Users with different technologies (old computers, mobiles, TVs, Personal Digital Assistants), different learning difficulties and physical impairments can all benefit from more accessible sites.
Here are some upcoming cScape events:
23 April: cScape is presenting at Microsoft's Exchange Vista Office business launch to the mid-market sector.
1-3 May: cScape will share a stand with Microsoft at the Enterprise Content Management conference. We will deliver two presentations on MOSS-related issues.
22 May: cScape is hosting a thought leadership event focused on customer engagement. It will be held at The Brewery, Chiswell Street, London, EC1Y 4SD.
