YouTube have launched a new realtime analytics report showing estimated views data for the last 5 published videos. Data is also available for individual videos.
To access the reports you'll need to be logged in as the owner of your content or channel. For each video two graphs are available:
Google Adwords provides a wealth of performance data. You can track impressions (the number of times your ad was shown), clicks, click through rates, quality scores, search impression share and much much more.
Ads are changing on smartphones to make it easier for people on the go to find what they are looking for.
Due to roll out in mid October, ad extensions may show instead of the second line of your ad text.
Google Analytics users who have opted in to share their data anonymously with Google will be very pleased to learn that Google yesterday announced the return of benchmarking reports.
Brandwatch, the leading social media analytics platform, have recently announced the launch of a new product allowing access to historical Twitter data going back to 2006.
With many other platforms offering up to 1 or 2 years data the new Brandwatch "Twitter Hindsight" offering means access to a full 8 years of data from the date of the very first tweet. For more information please refer to the Brandwatch Blog.
Callouts are a new ad extension from Google AdWords that allows for additional text information, complementing the product or service, to be shown with an ad.
If you log into your analytics account and go to the Acquisition / Channels report you'll find a breakdown of traffic to your site by the channel used to find you.
By default Google Analytics uses the following channels:
Google have announced the launch of a new Adwords policy centre.
Due to launch in September the policy centre will bring together rules on prohibited content and practices for content you are not allowed to promote on the Google Network as well as things you can't do if you advertise with Google.
Guidelines will also be available for restricted content (where you can advertise but with limitations) together with editorial and technical guidelines relating to quality standards for your ads and website.
Many website content management systems by default show page URLs using "query string data" - i.e. the name of the your website domain followed by a question mark and some data indicating a particular page. For example www.mysite.com/?page_id=57.
Social media now forms an integral part of many companies online digital marketing strategies. With future use set only to grow and companies investing heavily in this area the need to understand the value of this investment is becoming increasingly important.