Tracking what people search for on your site via Google Analytics has a number of advantages beyond simply capturing an additional interaction with your website.
In a previous post we talked about some of the benefits of working with Google Tag Manager.
In case you were left wondering what a container or a tag is or how you set up a tag for Google Analytics this post looks at some of the key concepts you need to be familiar with when working with Google Tag Manager.
To start off with let’s look at the structure of Google Tag Manager. This contains three main components - the Account, the Container and Tags.
A new Twitter Analytics dashboard which launched to advertisers and verified users in July has now been opened up to everyone.
Google Tag Assistant is a small Chrome extension that can prove invaluable in troubleshooting Google Analytics and other Google tag installations.
A new in page analytics tool is now available as an extension for Google Chrome.
Whilst it's possible for you to track people calling you as a result of Adwords Click to Call Ads many customers are likely to call your business after actually clicking through from a Google ad.
A new private channel grouping feature is currently in beta in Google Analytics.
The new channel grouping enables you to redefine channels (for personal use) and then swap to access these via a drop down from the default channel groupings.
To configure proceed to the Admin interface, and click onto "Private Channel Groupings" and create rules for each channel you want to define. A great feature is that you can create multiple private channel groupings and swap through these to view different segments of your data.
With around 7% of Google searches containing a typo, launching in late September, Google will be applying close variant matching for all Adwords exact and phrase variants.
Close variant matching will match keywords with minor differences in punctuation (e.g. kid or kid's), match both singular and plurals and cater for common misspellings and abbreviations. Most campaigns will have had this option enabled by default and so this change will only affect advertisers who chose to opt out. For those affected the change will mean there's no longer a requirement to build long lists of abbreviated, misspelled and close variants of the terms they want to target.
Google recently added a new bot filtering tool that can be enabled by adjusting your "view settings" within your Analytics configuration.
The standard Google Analytics tracking code runs each time a page is downloaded. For events that don't generate a page view (such as file downloads or clicking play on a video) you'll need to implement Event Tracking.