Google Tag Manager Concepts - Tags, Containers, Macros and More...

In a previous post we talked about some of the benefits of working with Google Tag Manager.

In case you were left wondering what a container or a tag is or how you set up a tag for Google Analytics this post looks at some of the key concepts you need to be familiar with when working with Google Tag Manager.

To start off with let’s look at the structure of Google Tag Manager. This contains three main components - the Account, the Container and Tags.

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Adwords Website Call Conversion Tracking

Whilst it's possible for you to track people calling you as a result of Adwords Click to Call Ads many customers are likely to call your business after actually clicking through from a Google ad.

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Private Channel Groupings in Google Analytics

A new private channel grouping feature is currently in beta in Google Analytics.

The new channel grouping enables you to redefine channels (for personal use) and then swap to access these via a drop down from the default channel groupings.

private channel groupings in Analytics

To configure proceed to the Admin interface, and click onto "Private Channel Groupings" and create rules for each channel you want to define. A great feature is that you can create multiple private channel groupings and swap through these to view different segments of your data.

 

Close Variant Matching for Adwords Exact & Phrase Keywords

With around 7% of Google searches containing a typo, launching in late September, Google will be applying close variant matching for all Adwords exact and phrase variants.

Close variant matching will match keywords with minor differences in punctuation (e.g. kid or kid's), match both singular and plurals and cater for common misspellings and abbreviations. Most campaigns will have had this option enabled by default and so this change will only affect advertisers who chose to opt out. For those affected the change will mean there's no longer a requirement to build long lists of abbreviated, misspelled and close variants of the terms they want to target.

Google Analytics - Bot Filtering Option

Google recently added a new bot filtering tool that can be enabled by adjusting your "view settings" within your Analytics configuration.

Bots are essentially automated software programs that access your website. Many don't run Javascript on your site and so won't be captured but those that do can often lead to unexpected spikes in traffic or inflated traffic figures that can also skew engagement metrics (e.g. a large volume of traffic from a particular source with a 100% bounce rate).

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