“cScape has played a key role in helping us achieve our online successes”
Johanna Ratcliffe, Website Manager, CIPD

CIPD Case studies

RSS

The Chartered Institute of Personnel Development (CIPD) is the established authority on human resources, actively providing guidance and setting standards in the field. We have been working closely with CIPD since 1998, on projects encompassing strategy, design, technical and marketing expertise.

E-Update Newsletter

cScape helped CIPD create an e-update newsletter which is a digest of current activities and products. The subscription rate skyrocketed from 17,000 to 100,000 members.

Communities

Our Customer Engagement Unit helped CIPD build a thriving online professional community. This has now been established as the leading online discussion board for HR professionals.

Podcasts

CIPD podcasts

There was a gap in the marketplace with regards to podcasts on HR-related subjects and CIPD asked cScape to help them carve out the space in this area through digital broadcasting.

HRD conference

CIPD HRD

cScape's customer engagement unit helped create a new online presence for CIPD's annual HRD conference by developing both web and email content for the strategy, designed to work throughout the event’s 12-month business cycle.

Website

The business objectives when redesigning the CIPD website were to serve its existing membership and to increase membership numbers as well as promote products and services.

Coaching at work

CIPD asked us to build an online resource for Coaching at work, a commercial venture that is an extension to their carefully developed brand portfolio.

Member renewals

cScape's Customer Engagement Unit came up with a strategy to help CIPD increase their membership renewals. The result was an increase in online payments by a whopping 277%.

HRD Videos

cScape was tasked with turning CIPD's annual HRD conference into a year round experience. They did so by creating a video series to help extend the event.