Client Objectives
Carbon Trust wanted to consolidate its disparate websites – holding the UK’s biggest online collection of free independent energy publications – into a single portal to make information, products and services more accessible and the site more customer-centric. They also sought to enhance the Carbon Trust brand online and wanted new ways to cross-sell events and publications.
Our Solution
We focused on identifying, engaging and retaining target audiences and clarifying the navigation structure. Our design studio strengthened the Carbon Trust brand online, introducing more imagery and creating a common design language that presents information in a unified design framework. Finally, we implemented Microsoft .NET technologies to ensure full content management, scalability and future profitability.
Successes and Achievements
The new design is cleaner and fresher, and usability and accessibility are significantly improved. The new technical infrastructure is robust and reliable. “cScape has provided us with a strong technical structure and flexible, engaging design that will enable us to expand and enhance the website over the next period of its development,” said Kate Smyth, Carbon Trust web manager.