Client Objectives
Centrica asked us to redesign the consumer-facing website for British Gas, the biggest brand in the UK energy market, www.house.co.uk. We had to create page templates that conformed to existing back end systems and working processes while accommodating user requirements. The site also had to provide British Gas marketing teams with more opportunities to promote products and services.
Our Solution
We worked closely with British Gas to interpret its brand and determine internal requirements across its business and marketing departments. We produced concepts for positioning www.house.co.uk in relation to the British Gas brand and created a new look and feel that expressed the company's drive towards a customer-focused culture.
Successes and Achievements
British Gas relaunched www.house.co.uk with our front-end designs in December 2005, aligning the site with the British Gas brand. Our redesign also provided more real estate for marketing as well as easier access to much-valued user information.