Context
Peugeot is one of Europe’s largest car manufacturers; the company takes its internet site extremely seriously. Its marketers have embraced online channels, using a range of online car showrooms to showcase different car models and highlight their features.
Challenge
The brief was to direct traffic from the home page of peugeot.co.uk to the 207 online showroom whilst introducing the new 207RCup concept car. The challenge was to use Flash design to marry the concept car to the production model driven on the streets.
Solution
cScape’s designs for Peugeot brought the concept car and the production model together using stylised animation. Our creative focused on the idea that the production model has kept the spirit of the first concept car, which had test track development, and brought its racing lines to ‘a street near you’.
Outcome
The animation was used to launch the 207RCup online, taking centre stage on the peugeot.co.uk home page to show off the sporty nature of the new model. Peugeot were so impressed with our creative ideas that they invited us onto their new media roster. cScape creative director Edward Lloyd-Williams said “I am absolutely delighted, our hard work has paid off two fold”.