Client Objectives
Peugeot wanted to direct traffic from its website homepage to the 207 online showroom while introducing the new 207RCup concept car. The challenge was to use Flash design to ‘marry’ the concept car to the production model driven on the streets.
Our Solution
Our designs for Peugeot brought the concept car and the production model together using stylised animation. Our creative focused on the idea that the production model has kept the spirit of the first concept car, which had test track development, and brought its racing lines to ‘a street near you.’
Successes and Achievements
We designed the centrepiece for the Peugeot homepage, and they were so impressed with our creative ideas that they invited us onto their new media roster. Our creative director Edward Lloyd-Williams said, “I am absolutely delighted. Our hard work has paid off”.