Client Objectives
Sonybiz.net is the Sony contains 3,000 products, 2,000 editorials and videos for the EMEA professional market. They asked our Customer Engagement Unit to review the customer journey through specific parts of the website with an objective of enhancing the user experience and increasing customer engagement. We looked at the site’s design, usability, navigation and consistency of content.
Our Solution
We reviewed the pages and conducted interviews with Sony staff, then drew up a plan for optimising and redesigning four key page templates on the site. We founded our recommendations on the basis that the proposed solutions will improve stickiness of key pages, decrease drop-off rate on the information form and generally improve user experience.
Successes and Achievements
Sony were pleased with our recommendations and asked us to implement the changes. Richard Avis, Senior E-Marketing Manager of Sony, said, “I’m delighted with the work cScape has done. They were able to very quickly understand our business needs and recommend solutions to improve engagement on our website. I’m expecting to be working with cScape again very soon.”