Client Objectives
In 2003, we embarked on a project with CIPD to build a benchmark professional online community. The overall aim was for the community boards to complement the other resources on the extensive site and to strengthen membership engagement by offering a forum for discussing workplace-related issues.
Our Solution
Richard Sedley, our Customer Engagement Director, presented a position paper to CIPD on content and moderation of the communities and the opportunities it offers for membership engagement. The CIPD communities site is a prime example of how our persuasive solutions help achieve engagement objectives.
Successes and Achievements
By the beginning of 2007, there had been 30,000 posts from over 8,000 people on the site. Community discussions are promoted in the weekly CIPD e-newsletter and in the People Management Magazine, which are open to non-members, too. CIPD's community manager Steve Bridger said: “I have been struck by the richness of discussion and the additional value that members so clearly gain from the communities.”