Client Objectives
CIPD conducted a membership satisfaction survey, which indicated that members wanted to receive more information electronically. There was also a growing interest across CIPD departments to communicate more effectively with existing and future members as well as to touch a broader audience through e-mail.
Our Solution
We created the weekly e-update newsletter, a digest of current CIPD activities and products as well as research and news from the HR field. The newsletter highlights all areas of CIPD work and web content.
Successes and Achievements
The e-update has become the main CIPD e-mail communication service and it allows CIPD to engage with members on a regular basis. At the end of the promotion drive, the subscription rates reached 100,000. The e-update is a prime channel for highlighting and promoting the wealth of information, products and services that CIPD produces and for generating traffic to the website.