Creating a customer engagement strategy: How to get more out of your web investment
‘Creating a customer engagement strategy: How to get more out of your web investment’ was the first in a series of cScape events focusing on how to add value to customers through a customer-centric approach – and demonstrating how to reach them using Web 2.0 tools.
Richard Sedley, director of customer engagement at cScape, advocated the power of persuasive design as a benign influence on customer behaviour, averring that “persuasion is the new usability”.