Comment Talking heads

Rob Killick

Rob Killick, CEO

Rob discusses IT risk aversion and asks Are you the person of the year? He considers Should we be afraid of Web 2.0?. Read what Rob has to say about Facebook and the death of privacy and Digital Malthusianism. Watch Rob speak at spiked-online's debate, 'Are we heading for an internet crunch?'.

Theresa Clifford, Sales & Marketing Director

A lot of prejudice is projected against Microsoft these days. Theresa asks whether Microsoft can really be accused of Digital Imperialism. User generated content has become an internet phenomenom with popular sites such as YouTube and Wikipedia. Nowadays, anybody can give their opinion on any issue. Theresa asks whether user generated content is actually reliable.

Richard Sedley

Richard Sedley, Director of Customer Engagement

Understanding online behaviour is key to customer engagement. Richard discusses actionable metrics. Creating a customer engagement strategy: How to make the most of your web investment. Order his presentation on persuasive design. View Richard's Thought Leadership presentation.

Ben Robb

Ben Robb, MVP, Technical Consultant

SharePoint guru and cScape technical lead Ben Robb led the development of the world's first public-facing Microsoft Office SharePoint Server 2007 website. He discusses this on the Microsoft ECM Blog entitled From Design to Reality. Ben spoke at the Microsoft SharePoint Conference in Berlin. Read highlights of his presentation

Martyn Perks, Business Consultant

Martyn explores the pros and cons of user generated content, and wonders whether marketers are hiding behind UGC. In his new co-authored book, Martyn discusses ways to use digital strategy to help businesses survive a recession. The dangers of focusing solely on web analytics are highlighted in Martyn's article Creativity Versus Counting.