Online engagement strategy - Persuasive Solutions for Demanding Times
Persuasion is one of the most important constituents of any online engagement strategy. Further down this page, you can find links to the audio recording, a transcript page and the presentation from the exclusive breakfast briefing cScape ran last month.
Richard Sedley spoke to twelve attendees from a broad spectrum of cScape's clients. The podcast recording (and transcript) has been edited a little because there were a number of activities, including a bipolar credibility test undertaken by the participants, which make no sense in an audio file. If you heard Richard talk about a book or a theory that interests you, you may find further information links on the transcript page.
Download Richard Sedley's latest podcast (MP3 - 7.2MB)
Download the PDF version of the powerpoint slides (PDF - 13.8MB)
Read the full transcript of the podcast
Newsletter May 2007
This podcast was part of the May 2007 cScape newsletter. Either return to the online version of the newletter, or use the links below to browse the other topics in this month's edition.
cScape Newsletter May 2007
This article is part of the cScape newsletter, continue reading the online newsletter or click on any interesting links below:
- How can you make your users click? - 10 tips for persuading users
- Persuasive solutions for demanding times: podcast and transcript
- The A – Z of online persuasion
- An engaging cross-examination
- Competition - build your persuasion library for free!
- cScape dispatches:
- Our thoughts on the European Corporate podcasting summit
- Dave Chaffey's report on the E-metrics conference
- Top 3 free search engine optimisation tools
- Date for your diary - 22 May 2007 - Thought leadership event
- cScape branches out : Our new office in Leeds
- Jobs at cScape