Comment Win a Persuasion book

From our May 2007 newsletter:

Your chance to win three essential readings on persuasion – these are the best books on the topic in the last 10 years:

• Robert B. Cialdini’s Influence: The psychology of persuasion
• B.J. Fogg’s Persuasive Technology: Using computers to change what we think and do
• Bryan and Jeffrey Eisenberg’s Waiting for your cat to bark? Persuading customers when they ignore marketing

For a chance to win these books, just listen to (or read) Richard’s podcast on the art of persuasion in the online environment and answer the following question on the form below:

Podcast links

Listen to the Persusive Solutions podcast

Read the full transcript of the Persusive Solutions podcast 

Question:

What “greases the cogs” between the conversion and retention of customers?