Companies adopt Web 2.0
01/07/2006
Financial Marketing
Research by internet consultancy cScape suggested nearly 90% of organisations surveyed planned to adopt Web 2.0 services over the next 12 months. Around 80% of those surveyed saw tools such as RSS, wikis and podcasting as key tools for improving customer engagement. Those without an engagement strategy were only achieving 20% of their potential, cScape added.
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