cScape pulls ahead in digital agency league table.
cScape has been placed at number 27 in the Marketing League Table: Digital League, published by Marketing magazine. According to the report, digital agencies “have become an established part of the marketing mix”. The report also identifies user-generated content and email marketing as growth sectors. The ‘key battleground’ in the digital sector is staff shortage and fending off competition from advertising agencies diversifying into interactive.
Marketing magazine’s league table of digital agencies is an annual ranking of agencies active in the competitive digital sector. The ranking is based on gross turnover derived from digital media over the last financial year and reflects the market position of agencies of varying sizes.