Amanda Davie has joined cScape’s prestigious Customer Engagement Unit (CEU). Amanda brings more than 10 years of experience in the digital media industry, and has spent the last eight years working on the agency side for digital pioneers.
Amanda held the position of Head of Search for i-level and has delivered a full range of paid and natural Search Marketing disciplines to several blue chip clients including Procter & Gamble, the COI, Sky, BT and Orange.
In recent years Amanda has been at the forefront of the digital media industry’s campaign to ensure that Search is an integral component of the marketing mix. She has worked with industry bodies such as the IAB and the IPA to develop best practice training and processes as the fast-moving Search medium continues to grow and mature.
Amanda is a regular contributor to national newspaper and trade titles, and has spoken at European industry conferences such as World Telemedia, Internet World, WorldVision, Search Engine Strategies, IAB Engage and IAA Europe European Online Advertising Summit.
“Understanding search behaviour and the principles of search engine relevance can really help to shape a range of customer engagement strategies: content, usability, accessibility, conversion and loyalty” said Davie. “I’m thrilled to join the CEU where I can help clients with best practice search methods in order to achieve optimal results.”
CEU Director Richard Sedley commented “Amanda is a great addition to our team. Her background and experience give her the necessary skills to help clients make sure that their websites will be optimised for search engines.”
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About cScape
cScape is an award-winning interactive agency and a certified Microsoft Gold Partner. An emphasis on customer engagement underpins cScape’s integrated consultancy, creative design and technical development services.
The cScape Customer Engagement Unit (CEU), launched in November 2006, is a team of individuals with years of experience in digital marketing and communications, design and technology development. cScape combines in-depth research into the science of persuasion with the development of practical online strategies. Our priority is to enable clients to align business goals with the needs and interest of their customers. cScape works with a diverse range of organisations from the corporate, charity and government sectors.
For more information, please contact Sarah Woodbridge at 020 7689 8800.