When the going gets tough, the tough survive: effective marketing in troubled times
Richard Sedley speaks at CIM conference Marketing for Success in a Challenging Climate on 15th May 2009.
In troubled economic times, a powerful and hard-hitting marketing strategy is the intermediary between success and failure; never has the role of marketers been more crucial to businesses.
In this one day conference entitled Marketing for Success in a Challenging Climate, the Chartered Institute of Marketing – a leading international body for marketing and business development, will host a series of seminars and workshop sessions looking at the digital platform as a medium for customer engagement. Led by some of the best marketing professionals in the country, much will be discussed, from convincing your boss to stay away from the online marketing budget and psychoanalysing your recession-aware consumers, to sifting your way through to the best social media networks for your audience.
Among the speakers is Richard Sedley, Director of Customer Engagement at London based digital agency, cScape. Richard has routinely spoken to sell-out audiences on mastering the art of digital marketing and the significance of social media for business success. For Richard, maximising on the potential of the internet, especially in the current economic climate makes business sense. Richard Sedley notes “Business need to innovate so as to keep their already valued customers satisfied. Those that do it best will gain the most in the current uncertain economic climate.”
On Friday, Richard will be speaking about just that. His seminar will consider how the internet can be used to maximise potential, increase business and weather the storm of a recession. He will be giving out tips and tricks on how to convince your CFO not to cut back; leveraging the ‘free’ websites to reduce marketing costs and fine-tuning your social media marketing strategy by using ‘social technographic profiling’, a technique which allows you to work out which networks in the social media terrain your customers are treading.
This seminar is an opportune moment to gain fresh insight in digital marketing techniques. For those of you involved in customer relationship management, or marketers considering or already using social media channels such as Facebook, Twitter, and Linkedin within their marketing mix, this session is a must-attend.
Marketing for Success in a Challenging Climate is a free one-day event on Friday, 15th May 2009. For more information, an overview of the sessions and how to book please visit www.cim.co.uk/marketingexperience. Places are going fast, so book early to avoid disappointment.
About cScape
cScape is an award-winning interactive agency and a Certified Microsoft Gold Partner. An emphasis on customer engagement underpins cScape’s integrated consultancy, creative design and technical development.
The cScape Customer Engagement Unit (CEU), established in November 2006 has become an integral part of the business and it remains among the most prominent group of specialists in the UK. cScape combines in-depth research into the science of persuasion with the development of practical online strategies. Our priority is to enable clients to align business goals with the needs and interests of their customers. We work with a diverse range of organisations from the corporate, charity and government sectors. Richard Sedley is the director of the cScape CEU.
Richard is also the author of Winners and Losers in a Troubled Economy: How to engage customers online for competitive advantage. Download a free copy of the book.
For more information, please contact Sarah Woodbridge at 020 7689 8800.