We gave readers of the May edition of cScape's e-newsletter the chance to win three essential readings on persuasion. Congratulations to Tim Lancaster, Operations Director at Carbon Trust, who is now the owner of the best books on the topic of persuasion in the last 10 years:
Contest
Tim listened to Richard Sedley's podcast on the art of persuasion in the online environment, and answered the following question:
What “greases the cogs” between the conversion and retention of customers?
The correct answer was: "persuasion" for conversion and "engagement" for retention.
Find out more on why science of persuasion is a vital ingredient in any customer engagement strategy