Upgrade to Sitecore 6.5

Sitecore 6.5 introduces some great new enhancements for clients to utilise personalisation, multi-variants, engagement automation plus many more improvements to Sitecore's marketing leading platform.

Page editor

Provides content managers with tools to create personalisation rules directly on the page and toggle through variations to test the user experience.
Create multi-variants of page content within the page editor. Start tests to collect stats on the effectiveness of different content variants.

Profile Cards & Patterns

Roll up profile keys and profiles into profile cards for easy content profiling. Patterns display a visual representation of profiles. This simplifies the content profiling process which leads to more adaptive web experiences.

Engagement Automation

Intuitive visual campaign designer for business users to build and manage marketing automations. Integrate with email, web and engagement analytics to create cross channel integrated workflows.

An engagement plan controls how your website reacts when visitors interacts with your website.
Automation starts when a visitor completes an activity such as, accesses a certain page, requests a brochure or completes a form.

Actions can include sending email/txt, integrating with CRM/systems and/or adding values to user profiles.

The marketing centre provides monitoring tools to supervise each stage in the automation.

Executive Insight Dashboard

Rich interface providing visual access to engagement analytics. Drill into details of campaigns and keyword effectiveness to optimise SEO activities.

Analytics reports performance

Reports have been optimized for speed and usability and now also incorporate an engagement value metric. All reports easily export to Excel and other formats.

Miscellaneous

There are also a number of performance enhancements to improve the experience for content authors, editors and automation supervisors.

Please call us to discuss how these enhancements could be applied to your organisation, or email us on hello@cscape.com.