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cScape Winter Newsletter 2006

www.cscape.com
Engage
Special edition on
customer engagement

In this newsletter


  1. Customer engagement survey
  2. Who's afraid of UGC?
  3. Podcasting for all
  4. 12 email newsletter engagement tips
  5. Engagement strategy design
  6. cScape news and jobs

Welcome to cScape's new quarterly newsletter.

Each edition will focus on a theme that we, and our clients, are tackling - and they don't come much bigger than online customer engagement.

We'll give you practical tips, offer you a chance to benefit from the first E-consultancy Annual Customer Engagement Survey and provide you with a three minute read.

Do let me know what you think, visit our new website to find out more about the cScape Customer Engagement Unit (CEU) and please pass this newsletter on to anyone you think might be interested.


Best wishes
Richard Sedley,
Customer Engagement Director, cScape
1.

The first Online Customer Engagement Survey

Take the 10 minute survey and receive a free copy of the results (worth 149)

To mark the launch of cScape's new Customer Engagement Unit (CEU) we have commissioned the first international customer engagement survey. Find out how your organisation compares on satisfaction, loyalty and user experience.

If you thought UGC was just for the teenage My Space generation... think again. We work with a number of professional organisations to help them develop interactive, brand-building sites based on content provided by their audiences. Our experience indicates that getting people involved in this process can make them up to three times more likely to buy products and services. Well worth the investment!
 View a recent case study
Well, yes actually - 8% of the UK population have downloaded a podcast in the last six months. In our experience, the ability to time-shift content makes podcasting one of the best mechanisms for engaging audiences, and maintaining engagement. Still not convinced? Listen to this great new podcast we have been working on with the Chartered Institute of Personnel and Development (CIPD).

 Listen now (Remember you don't need an iPod just a PC)
4.

The direct dozen: twelve tips for email newsletter engagement

Number 11: Set quality targets, and have the guts to purge your list after a subscription activation campaign. Remember, people don't usually unsubscribe, they just ignore or junk you.
 View all 12 email newsletter engagement tips

  1. Actionable metrics
  2. Personalisation
  3. Persuasive design

A couple of months back, Richard Sedley delivered a presentation on how to build a customer engagement strategy at Microsoft's head offices in London. Here's your chance to catch it again.

 Listen and view (requires registration)

Or, to really get to grips with actionable metrics...
check out Richard's article
Engagement

Housekeeping

cScape Strategic Internet Services Ltd
 www.cscape.com T: +44 (0)207 689 8800