Welcome to the cScape Customer Engagement Unit (CEU) 2007 trends report.
Download the 2007 trends report now (1.1mb PDF)
Trends covered: Customer Engagement | Right Touching | CSR | Persuasion | User Generated Content | Podcasting & Audio Branding | Google Marketing | Blending Rich Media | Findability | Subscription | Brand | Web2.0
2006 was an exciting time for all involved in the CEU. We were working behind the scenes for eight months building up a series of project wins and exemplary case studies ready for the Unit's launch in November 2006. Accompanying the launch, the publication of our Online Customer Engagement Survey Report provided an essential insight into how organisations are undertaking the task of customer engagement.
However, the 'problem' with survey reports is that they need to be objectively based on the results gathered. It wasn't appropriate for us to include our own experiences, opinions and predjudices. This trends report has given us the opportunity to let loose. Each of our CEU consultants has offered their take on what has been important in the last 12 months, and what they feel will be central to engaging your audience in the next 12.
We hope you find it stimulating and insightful, and look forward to being held to account in 2008.
Richard Sedley
cScape Customer Engagement Director