The cScape/Econsultancy Online Customer Engagement Survey Report 2010
More and more organisations are embracing the concept of customer engagement and recognise that it is a key requirement for success. Our Online Customer Engagement survey is the world’s most comprehensive publication on the topic.
We commissioned the survey from E-consultancy to gauge awareness of customer engagement, to investigate the extent to which organisations prioritise it, and to look into the barriers and opportunities for creating optimal customer experiences.
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Thoughts on Customer Engagement
Will you mourn the death of digital?
by Richard Sedley
When to engage and why
by Theresa Clifford
Nudging - no substitute for quality
by Rob Killick
The dawning of the age of ubiquity
by Marc Sibley
It's a big virtual world
by Monica Hart
About the Customer Engagement Unit
Our core skills in marketing, findability, analytics and persuasive design are focused on delivering superior return on your business objectives. We plan, design and deliver compelling online experiences that are also profitable.
Adding value to the digital experience
Even small-scale projects can deliver substantial results. Our Customer Engagement Unit will work with you to align your customer’s needs and desires with your business goals, helping you to create a truly engaging web experience.
Services
Mobile Introduction
Mobile Website
Mobile Applications
Search Optimisation
Analytics Introduction
Analytics Selection
Analytics Configuration
Social Media Introduction
Social Media Campaign Planning
Buzz Monitoring
Video Introduction
Video Events
Video Profiles
Membership Renewals
Event Touch Strategy
Launch Strategy
Employee Engagement
Community Development
Persuasion Audit