The cScape Online Customer Engagement Survey Report 2009
More and more organisations are embracing the concept of customer engagement and recognise that it is a key requirement for business success.
cScape commissioned the survey from E-consultancy to gauge awareness of customer engagement, to investigate the extent to which organisations prioritise it, and to look into the barriers and opportunities for creating optimal customer experiences.
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Thoughts on Customer Engagement
Segmentation, segmentation, segmentation?
by Dr. Dave Chaffey
Usefulness: the new language of brand
by Clare O'Brien
What is customer engagement for?
by Theo Papadakis
The role of persuasion in online customer engagement
by Richard Sedley
What can you do when they disengage?
by Lucy Conlan
About the Customer Engagement Unit
Our core skills in marketing, findability, analytics and persuasive design are entirely focused on delivering improved returns against business objectives. We plan, design and deliver compelling online experiences that are also profitable.
In our experience even small-scale projects can deliver substantial results. Our customer engagement team will work with you to align your customer’s needs and desires with your business goals, helping you to create a truly engaging web experience.
Services
- Customer insight
- Audience segmentation
- Audience research & analysis
- Audience touch-point analysis
- Surveying & research
- Website analysis
- Strategic consulting
- Search Engine Optimisation
- Persuasive design
- Email marketing
- Online community participation, development and monitoring
- Online Multimedia content creation
- Podcast: recording, editing, and distribution
- Blog: design and editorial
- Widget: consulting, creation, design and implementation