Customer Engagement Unit

Richard Sedley, Director of Customer Engagement

Richard drives cScape’s adoption of cutting edge tools and techniques, showing our clients how they can help to achieve their marketing and business goals. Originally a fine artist, in his years as a web designer Richard specialised in user-centred design techniques. As director of customer engagement consultancy he creates bespoke customer engagement strategies that balance business objectives with user needs and maximise return on investment. Talk to Richard for a sensitive ear on turning your online presence into a fully engaging experience. Contact Richard Sedley

Richard Sedley

Dave Chaffey

Dave is our digital marketing guru, hailed by the Chartered Institute of Marketing as one of 50 people worldwide that have "shaped the future of marketing". Dave helps cScape clients to develop emarketing strategies, reporting dashboards and performance improvement plans. His expert reviews, informed by performance metrics, identify improvements across the customer journey. His clients have included the Barbican, CIPD, First Direct and PricewaterhouseCoopers. Dave is also the managing director of Marketing Insights www.davechaffey.com

Lynda Rathbone

Lynda is a technology veteran. From the launch of whitehouse.gov and work on the first ecommerce site in the US, to News International’s ecommerce platform and the global web presence of Cable & Wireless, Lynda’s experience lends her unique insight into business and consumer needs. She sees technology solutions as the foundation of successful business strategy and specialises in the user experience, helping organisations with content strategy, management, optimisation, classification and categorisation – focusing on findability. Lynda is also the managing director of Four Square Media
www.foursquaremedia.net

Clare O'Brien

A marketing and communications specialist, Clare has a deep and practical understanding of interactive communications. She works with Anne Caborn to deliver a range of content consultancy, creation and training services that help organisations engage with their customers, members or interested parties by providing good online experiences that meet expectations. Their clients have included companies as diverse as BP, RBS, the Post Office Financial Services, Terrapinn and Orange. Clare and Ann are co-founders of CDA. www.webwordsworking.com

Lucy Conlan

Lucy has a strong direct marketing background gained at management level in the charity and cultural sector, with previous posts held at English Heritage, British Red Cross and the Natural History Museum. Recently, Lucy has been working on Customer Relationship Management and campaign integration activity at the Barbican Centre, including on the re-launch of the award-winning Barbican website.

Vicky Carne

Business strategist Vicky is expert in market and competitor analysis. Well-practiced in project management, budgetary control, team-building and stakeholder communication, she brings over 20 years’ experience in the media and IT sectors. Vicky has concentrated on the point at which people meet technology, with a demonstrable ability to convert ideas into revenue: highlights include a computer games business, a business books mail order company and a provider of emarketing software. She co-founded Email Reaction, building the business over six years before selling it in 2006, and maintains ebusiness consultancy www.vickycarne.com.

Simon Barnett

Simon is an award-winning audio producer with 20 years experience in radio production. With senior roles at noted independents Confederate Broadcasting and Wise Buddah under his belt, Simon’s production track record comprises diverse documentary and music programming for clients including BBC Radio channels 1, 2, 4 and World Service. Simon pioneered the adoption of digital production techniques and has embraced the podcast age – developing and delivering high quality content to traditional and new media clients through his company, Voxpop Productions. www.voxpopproductions.co.uk.

Ed Mitchell
Ed is a community analyst and multi-domain facilitator. He helps organisations to optimise their knowledge-sharing potential across the virtual and physical space, enabling them to maximise the returns on UGC projects. With web production experience combining agency-side and client perspectives, Ed has managed ground-breaking, high profile websites and understands how to develop successful online communities, guiding them from initial scoping to mature knowledge-sharing, fostering inclusion across the audience spectrum.

Steve Bridger

Steve is our dedicated Blogging and Social Media expert. Steve's own blog www.nfp2.co.uk is considered to be one of the most influential for all things Web2.0 in the not-for-profit sector, but this hasn't stopped him working for many highly commercial companies. Steve is the winner of both the Colibri Tourism Achievement Award and the Silver Lens Award. His work with our clients covers helping to develop and manage Social Media strategy and in-company training. He is currently developing a blogging strategy with the UK CEO of Samsung Mobile.

David Dodd

David has a background in both marketing and filmmaking. Dave set up Lightweight Media in 2006 to deliver insightful and eye-catching video over the web and mobile. David combines marketing, communications and filmmaking skills as part of mission to develop, produce and place video content online. David's clients include the Guardian,Warner Brothers and the Design Council.

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